TUK TUK is a passion project: a way to personify the things that I love about my mothers home country of Thailand while blending in my personal upbringing as a first generation American. Thai Peanut Sauce is a spicy, savory, yet sweet, so in order to represent these complex flavors, it needed a design language that showed all sides of the product.

The logo is cleanly structured with a timeless appearance yet has elements of contemporary design that helps in stand out on shelves. Icons and color pallets help communicate different segments of the brand on apparel and web.

Packaging Design

Illustrative Icons

Promotional Product Ideations

Social Media Story