Photographer
Product / Packaging Lead
Motion Graphics
Production Design
Big Wave Guy
02. TUK TUK-brand case study
TUK TUK is a passion project: a way to personify the things that I love about my mothers home country of Thailand while blending in my personal upbringing as a first generation in America. Thai Peanut sauce is a spicy, savory, yet sweet, so in order to represent these complex flavors, it needed a design language that showed all sides of the product.
The logo is cleanly structured with a timeless appearance yet has elements of contemporary design that helps in stand out on shelves. Icons and color pallets help communicate different segments of the brand on apparel and web.