Photographer
Product / Packaging Lead
Motion Graphics
Production Design
Big Wave Guy
01. turn-brand case study
Turn is a cannabis company based in Southern California. Joining early into the companies time, Have created the brands visual identity which consists of a clean, minimalistic aesthetic that isn’t afraid to step outside of it’s comfort zone.
During this process, I have helped in creating packaging for disposable pens, pods, and others along with digital and print media it assist our sales team in securing new buyers and displaying deals on product.
Other responsibilities included creating a custom typeface, product ideation, icon illustration, logo design, and brand promotional assets.
Packaging Design
Type Design
turn nuevo- an optical geometric typeface that provides crisp readability along with nuanced flair.
turn nuevo
When I joined the team at turn, I was presented a major problem: the typeface was optically off and they wanted something completely custom. There was only one way to accomplish this goal and that was to start from scratch with the knowledge that they wanted something clean and simple like helvetica, geometrically perfect like futura, but nuanced with humanist elements.
This lead to the creation of a typeface with a balance of geometric porportions blended with optically pleasing alterations to the geometry such as the exponential curves found on the crossbar of the “t”.
Education Guide
Education Guide
This brand education guide is meant to educate buyers, sales reps, and consumers on the various elements of the brand such as hardware and oil variants.
For best viewing of the bottom document, please click on “full screen” when hovering over the section.
Co-Branded Social Media Deck
Seasons: fun promo items to promote a lifestyle worth living